Art directed branding and led creative for jersey and merchandise apparel for CFL Combine, a 3-day program that sees athletes from Canadian universities scouted by CFL coaches and scouts. Refreshed the dated brand with a modern look, which attracted the New Era apparel brand to form a lucrative partnership with the league.
CLIENT: CFL, New Era
DESIGNER: Marcus Farias
PROJECT: Art Direction, Branding
Branding, Commercial Spot, Event Signage
Event Illustrations: Neil Smalley, Social Creative