Tasked with capturing the look and feel of Canada in its 150th year, I designed and art directed branding including building wraps, event décor, in-stadium graphics and animations for the CFL’s 105th Grey Cup. I collaborated with an illustrator to develop a striking stadium illustration for the Grey Cup Fan Zone.

Grey Cup Signage / Client: CFL + Shaw

Twitter Wall (Player Tunnel) / Client: CFL + Twitter

Fan Zone / Client: CFL + Shaw

Social Campaign / Client: CFL + Shaw