Tasked with capturing the look and feel of Canada in its 150th year, I designed and art directed branding including building wraps, event décor, in-stadium graphics and animations for the CFL’s 105th Grey Cup. I collaborated with an illustrator to develop a striking stadium illustration for the Grey Cup Fan Zone.
CLIENT: CFL, Shaw
DESIGNER: Marcus Farias
PROJECT: Art Direction, Branding, Design
Grey Cup Signage / Client: CFL + Shaw
Twitter Wall (Player Tunnel) / Client: CFL + Twitter
Fan Zone / Client: CFL + Shaw
Social Campaign / Client: CFL + Shaw